All Styles Welcome at Night Shift’s Lovejoy Location

lovejoy pride.jpg

Brewery owners remove barriers and foster inclusion and community for all in their taproom 

When the founders of Night Shift Brewing were opening their sister location, Lovejoy Wharf in downtown Boston, they wanted to ensure that its environment was welcoming, inviting and reflective of the community and neighborhood around it. 

Night-Shift-Lovejoy-Wharf-mural-850x478.jpg

The space tells a story -- not only of the company’s history through its origin mural and rich artwork throughout – but every detail was thought through — including a neon sign that hangs above a nook by one of the bathroom areas. The sign reads, “All Styles” which the owners say references genders as well as beers. It also indicates the brewery’s unisex restrooms.  

“It was a fairly easy decision to incorporate this into our new build-out,” says Michael Oxton, co-founder of Night Shift Brewing “One of our brand's core values is inclusivity, and this was a very clear way of creating an inclusive customer experience at our new spot.” 

Feedback about the all-gender bathroom stalls has been overwhelming positive, with a little bit of confusion thrown in here or there. “Sometimes we’ll be asked where the men’s room is, or you’ll see a customer hesitant to enter then as they re-read the sign they’ll audibly say “oh right – got it!” and continue into the restrooms,” says Michael.  

The Lovejoy Wharf location also goes above and beyond to ensure that families and new moms feel welcome. The space provides a nursing room and a changing table — amenities typically not found at all breweries. 

“Our staff is made up of young families and new moms -- we’ve all been to a place that doesn’t have a changing table and it’s a nightmare,” says Michael. “We wanted to remove any barriers possible to ensure everyone feels comfortable in our second home. We are optimists at Night Shift and believe the world is moving in a positive direction more often than not. If we can help move it there a little more quickly, all the better.” 

This feature is a part of a the MBG’s Inclusion & Diversity Success Story Series with the goal to share best practices, recruitment strategies, and event & program ideas that members can bring home to their breweries. Does your brewery or business have a story that they’d like to share? The MBG’s Diversity Committee wants to hear it! Reach out to MBG Executive Director Katie Stinchon at katie@massbrewersguild.org for more information. 

Local beer enthusiasts can help make  Quincy's first craft brewery a reality

Break Rock Brewing partners with MainVest to bring world-class craft beer to the City of Presidents

Screen Shot 2019-06-18 at 5.04.28 PM.png

 

QUINCY, MASS. – Quincy is the largest city in New England without a local craft brewery – but that’s about to change and Boston beer lovers can help make it a reality. 

Break Rock Brewing LLC has announced a partnership with MainVest, the crowd-source funding site devoted to reshaping America’s Main Streets with innovative, locally owned businesses, many of them celebrated new brands in the food & drinks space. 

The fundraising campaign began on June 13 and ends on August 14. 

“We are committed to bringing a world-class craft brewery to Quincy and we’re excited to offer this opportunity to our neighbors to help make it a reality,” said Break Rock Brewing founder, brewer and president Jay Southwood. “Working with MainVest affords the hard-working, beer-loving people of Quincy and neighboring communities a chance to invest the city’s only craft brewery while helping enhance this diverse, dynamic community.”

MainVest offers residents, neighbors, craft beer fans and investors an easy opportunity to help open Break Rock Brewing Co. 

Details of the opportunity are found here on the MainVest website

Southwood is a South Shore native, Dorchester resident and Boston beer industry veteran who currently works at Mayflower Brewing Co. in Plymouth. Break Rock’s brewhouse will be headed by Vilija Bizinkauskas, also a South Shore native who currently brews beer for Drop In Brewing Co. in Middlebury, Vermont.

 Southwood and his team are working to a secure a location in Quincy. The Break Rock brand and its motto – “Work Hard. Drink Well” – pays homage to the city’s working-class heritage and industrial history, specifically the city’s internationally celebrated former granite quarrying industry. Bunker Hill Monument, among other iconic buildings and monuments around America, are built of Quincy granite. 

Break Rock will brew and distribute beer in an around Quincy, and also serve beer in its own neighborhood taproom.

 “Drinking beer should be casual and fun, something to enjoy after a hard day of work,” said Southwood. “We expect our brewery to be a little bit different than most contemporary craft beer taprooms.”

“Guests will find a warm, welcoming neighborhood tavern that happens to brew world-class American craft beer. Break Rock Brewing will be a place for everyone from local sports fans to experienced craft beer aficionados, offering great beer in a casual, laid-back environment.”

Southwood and the Break Rock team is working to finalize a location in Quincy and anticipates opening and serving the community by 2020.

For more information about investing in Break Rock, visit the MainVest website. You can also follow Break Rock here on its website or on FacebookInstagram or Twitter

“Break Rock will combine the best of the modern taproom with everything you love about your favorite neighborhood pub – a fun and inviting atmosphere, a sense of community, and great beer,” said Southwood. 

Quincy was briefly the home of Quincy Ships Brewing Co., featuring beer from legendary New England brewer Tod Mott. But that operation closed its doors in 2002. 

Women in the Brewing Industry Band Together to Showcase their Strength in Unity, and their Biceps

Arm-wrestling Tournament: Rumble in the Jungle, June 30 

62191795_807720916277368_3225352759477796864_o.jpg

The Pink Boots Society (PBS) was created to assist, inspire and encourage women beer industry professionals to advance their careers through education. Made up of the female movers and shakers in the beer industry, the organization holds chapters all over the world, with Boston boasting 180 members, being the largest.  

62259719_807060519676741_1478371938496675840_o.jpg

It’s all female membership strives to brew beer with the highest possible quality. They own breweries, package the beer, design labels, serve beers, write about beer, and cover just about any aspect of beer. Most importantly, the group fosters community, mentorship, knowledge sharing, and works to teach one another best practices through meetings and seminar programs. The group also raises money to offer educational scholarships to its members. 

One of those fundraisers includes a highly anticipated arm wrestling tournament, now in its fourth year.  Rumble in the Jungle, presented by PBS Boston will return on June 30, hosted by True North Ales. 

The idea was borrowed from a farmers’ arm wrestling league in Western Massachusetts. It had been such a successful fundraising tool for the farming group, that PBS member Andrea Stanley, owner of Valley Malt, brought the idea to table. The rest is history. 

“Other than beer festivals, we really don't have many events in Massachusetts that bring industry folk together. Not only is this event super industry centric, it also highlights some our forgotten players,” says PBS Boston Chapter leader Brienne Allan. “If you've seen the photos from previous years you’ll notice there isn’t a single person in the crowd that isn't screaming at the top of their lungs.”

Brienne admits that the first year she needed to nudge quite hard to get some PBS Boston members to sign up as wrestlers. It’s no small feat to be in the spotlight in front of 500 people. 

“A lot of women thanked me afterwards -- they didn't realize how supportive the industry can really be,” says Brienne. “It's an overwhelming feeling to know the entire community is behind you no matter what.” 

62037595_806417046407755_2241110855561248768_o.jpg

Now there’s a waiting list to participate. New wrestlers are featured every year which brings to light just how much female power there is in the Massachusetts craft beer industry. No one knows exactly how many women are currently employed throughout the Commonwealth. Both the Mass Brewers Guild and Brewers Association hope to start tracking this data soon. 

The event is open to the public and tickets are $15 for PBS members and $20 for non-members. Despite the event targeting women in the industry the audience is typically a 50/50 split in gender.  

“We've never had an issue getting men to attend PBS events, even wearing our merchandise, specifically because we stay away from phrases like "women only" or "ladies"  and of course the pinkness in general,” says Brienne. “We've been pretty gender neutral since we started up and its crazy how supportive our male counterparts are. We're pretty lucky here in Massachusetts.”

Her advice to a brewery looking to host a female networking or educational event at their brewery? “Go for it and plan on it selling out! We never have enough space for these things. Make sure your business is closed and save plenty of time of social drinking. Also, don’t underestimate the women in the industry -- we don't need off-flavor courses or purse giveaways,” says Brienne. 

This feature is a part of a the MBG’s Inclusion & Diversity Success Story Series with the goal to share best practices, recruitment strategies, and event & program ideas that members can bring home to their breweries. Does your brewery or business have a story that they’d like to share? The MBG’s Diversity Committee wants to hear it! Reach out to MBG Executive Director Katie Stinchon at katie@massbrewersguild.org for more information. 

 

More than 150 Brewers Came Together For Learning, Networking and The Love of Good Beer.

MBG Con Group.jpg


Knowledge sharing is what makes the craft beer industry special and sets us a part from other industries. It’s amazing to see colleagues and friends jumping in to help a fellow brewer in need – lending cans, ingredients and advice. 

Despite our numbers -- now 188 breweries across the Commonwealth – our industry is still young. We are still converting and educating macro beer drinkers, and working to keep consumers drinking and loving craft beer.

Peter Boukaert.jpg
Christine Healy.jpg

Continuing our education, sharing what we know, and attending events like MBG Con ensures that MA Beer will always have the highest quality standards possible..  

The MBG’s second annual conference drew 150 attendees to Jack's Abby Craft Lagers and helped to raise $10,000 for our association. These are crucial funds to aid our organization’s work -- to protect and promote the interests of craft brewers. 

Ryan.jpg

Our voice carries the most weight on Beacon Hill when we are unified. When we are all working together for a common goal. We are currently working to combat decades old franchise laws, to achieve selling rights at farmers’ markets, to expand brew pub rights for self-distribution, and are working to keep our seasonal beer gardens. 

unnamed.png

A huge thanks to everyone who contributed to the event's success by speaking, sending your colleagues and staff to learn, and/or financially supporting the event. It’s a real team effort to pull together an afternoon of learning and knowledge sharing.

We raise a glass to the Hendler brothers and the entire staff at Jack's Abby Craft Lagers for hosting, to our MBG Con Committee – Jeremy Cross, from Jack’s Abby Craft Lagers, Maureen Fabry, from CraftRoots Brewing Co., Chris Sellers from The People’s Pint and Kelsey Roth from Exhibit ‘A’ Brewing Co., as well as event support from Christine Healy at Craft'd Events, Ryan Daigle from Wachusett Brewing Co., and Adam Romanow from Castle Island Brewing Co. 
 
And last and certainly not least thank you to leading sponsor Bernstein Shur,and supporting sponsors, ABS Commercial, Acadia InsuranceAmorettiBeerFests.com, Bowditch & Dewey, BrewWizzClick InsuranceCraft'd CompanyDWS Printing AssociatesEastern Standard ProvisionsFat Basset DesignFour Star FarmsHub International InsuranceInTouch LabelsMassPayMicromatic, One Off Apparel, Patriot EnergyRochester Midland Corp. and Theilmann. 

These folks not only helped to make this event affordable for attendees but they are also members of the MBG. They care deeply about the craft beer industry, so please return the favor by checking out their services to see if they are fit for your needs. 

John Moran Bernstein.jpg
MassPay.jpg

Our friends at MassPay generously donated their video services throughout the day to capture all of the conference sessions. Those who purchased tickets to the event will have access to all of the day's workshops. If you did not attend the event, you will be able to purchase access to these video sessions. 

We can only improve with your feedback. If you attended the event please share your experience by completing this brief survey. Thanks for your time! 

Until next year!

Beer Manufacturing and the Benefits of the Second Hand Equipment Market

As the beer industry continues to grow and develop, many breweries find themselves with an increasing amount of idle or surplus manufacturing equipment. In recent years, manufacturers have found the hidden value in their unwanted assets and are taking a more proactive approach, focused on improving efficiency and increasing their bottom line. 

brewery1.jpg

Many companies find themselves taking the easy route with their unused equipment, but what they may not realize is the amount of capital tied to these assets. In today’s industry, there are a number of service providers who help companies with buying, selling, and managing their equipment. Whether you are looking for consignment services to free up space in your facility immediately, listing a single asset for sale, or working with the sale of an entire site closure, a number of customized solutions are available through EquipNet. 

As one of the most prominent vendors in this field, EquipNet provides a holistic approach to helping its clients sell surplus equipment - Assisting with freeing up space in facilities, while maximizing the company’s financial return. 

crivellerline.jpg

EquipNet’s MarketPlace is the largest online venue for pre-owned equipment; current inventory features a Complete 10 BBL Brewery with Hydrators, Mash, Tanks, Fermenters and Mills, a Complete Criveller Wine Filling Line with Filler, Corker, Gas Fill Capsule Application and Labeler, a Meccanica Spadoni Filtration System, a Palmer Rotary Can Line and Conveyance, and more. 

In addition to helping clients sell their assets, EquipNet occasionally has customers looking for specific pieces of equipment not listed on the company’s online MarketPlace. EquipNet is actively looking for: Brite Tanks, Filling Lines for Cans & Bottles, Fermentation Tanks, and more.

With the increasing demand of equipment within the manufacturing sector, EquipNet’s exclusive contracts help to get equipment in front of the most relevant buyers in the industry. The company’s clients span across a number of industries and range in size from small businesses to multinational Fortune 500 corporations. These solutions deliver maximized financial return while improving client’s corporate image, adhering to company’s safety standards, and contributing to sustainability initiatives.  

To learn more about the financial benefits of the second hand equipment market in the beer industry, reach out to Greg Feinberg or visit EquipNet.com today.

logo-equipnet-ABLA-300x130-2016-04-v1.gif

Greg Feinberg, VP Business Development
gfeinberg@equipnet.com
781-821-3482 x2106

A Welcome Sign

Exhibit ‘A’ Brewing Co. taproom team learns ASL to better serve the deaf community in Framingham

52300422_1021054101425302_8675972197212225536_n.jpg

Exhibit ‘A’ Brewing Company is located in Framingham, Mass., which also happens to be the home of The Learning Center For The Deaf. 

A year after opening their brewery, they began to notice a trend of several deaf people coming into their taproom on a regular basis. Since no one on their staff was fluent in American Sign Language (ASL), there was some initial difficulty communicating. 

“We’d use a lot of gestures, body language, and pass notes to ensure that we were getting the beer they wanted, but beyond placing their order we couldn’t really communicate,” says Kelsey Roth, General Manager at Exhibit ‘A’ Brewing Co. “This felt empty to many of us behind the bar and certainly not up to the level of service we want to show to all of our customers.”

B-E-E-R-tour.png

When Eric, the brewery’s assistant taproom manager, requested to take ASL classes so he could better communicate with this group of regulars, the brewery saw it as an opportunity to train all staff instead and make it a companywide education. 

They brought in an instructor who led a class on ASL basics focused around bar service. The group was taught how to sign their names, basic numbers for pricing, how to sign critical words and phrases like can I help you? and would you like a beer? They also were given some insight into deaf culture. 

The overall goal for the team was to make their deaf customers feel more welcome and at home, even if they fumble their signs on occasion. Since then they’ve seen a steady stream of deaf customers. Their regulars often come in with new friends and faces. 

“That signals to us that the word is getting out that Exhibit ‘A’ Brewing is a welcome place for the deaf,” says Roth. “Or maybe they say --- hey want to get a good laughCome watch these bartenders try to use ASL--- either way, we don’t care as long as they feel welcome and comfortable in our taproom.” 

Exhibit ‘A’ Brewing Co. is located at 81 Morton St, Framingham, Mass. To learn more about the brewery, visit exhibit-a-brewing.com.

This story is the first in a series of inclusion success stories that are being collected and curated by the MBG’s Diversity Committee with the goal to share best practices and inspire our member breweries to bring these ideas home to their small businesses. Have an inclusion success story from your brewery or business that you’d like to share? We want to hear it! Reach out to MBG Executive Director Katie Stinchon at katie@massbrewersguild.org for more information. 

Craft Brewing – The Energy Management Mystery Solved

Craft brewers are the most creative segment of the brewing industry.  So, it should come as no surprise that many craft brewers have an interest in innovative solutions for energy efficiency and supply opportunities at their facilities.   For brewers to maximize the amount of money they can spend on their creative process, they should make reducing their energy spend a top priority.  They can accomplish this by understanding fluctuating energy costs, possible reduction measures to lower energy usage, and by developing a purchasing strategy that matches their operational needs.

Many owners and operators consider energy costs as an expense they cannot control, as something that simply rises and falls that they are on the hook to pay.  However, having this outlook will lose companies at least a little, if not substantial amounts of money.  

Screen Shot 2019-04-10 at 10.20.07 PM.png

There are many energy supply and efficiency options that are readily available to incorporate into daily brewing operations that would result in cost reductions, allowing for precious company capital to be spent elsewhere. While saving breweries money these solutions also make them industry leaders in sustainable practices.

Obviously, energy consumption varies from many factors that include the size, location, and product offerings of each brewery.  Although each brewer is unique, there is one thing among them that is the same, all breweries of all sizes can benefit from energy savings.  With the help of a Patriot advisor, clients can understand the wide array of supply options and energy conservation measure available from large to small.  For example, refrigeration usually creates the largest electrical load, while the brewing itself consumes the largest amount of natural gas while being used for heat.  Below is a non-exhaustive list of efficiency measures that Patriot Energy can offer our clients through its network of experienced providers.

Some Possible Energy Efficiency Measures 

Low Cost Measures

Low capital cost, quick payback, and are easy to implement.

  • Repairing steam and air leaks

  • Shutting down equipment when not used

  • Shutting off lighting in areas where lighting is not required

  • Changing air filters

  • Replacing incandescent bulbs with CFL or LED lamps

  • Repairing frail or missing insulation

  • Cleaning exhaust fans and repairing or replacing loose or broken belts on fans

  • Cleaning condenser coils

  • Insulating refrigerant suction lines

  • Checking walk-in coolers to ensure defrost timers are set properly

  • Maintaining good air flow around evaporators by removing debris and other objects that may block air flow

  • Repairing or replacing leaky or damaged HVAC duct work

Moderate Cost Measures

  • Variable speed drives (process, HVAC, and support applications)

  • High-efficiency lighting systems

  • Motion sensors

  • New insulation

  • High-efficiency HVAC units

  • Automated building energy management system (EMS)

  • Excess air control for boilers

  • Improving condensate return

  • Certain brewhouse heat recovery projects

  • Purchasing ENERGY STAR equipment

  • Replacing HVAC units older than 15 years with higher efficient SEER unit

  • Installing programmable controllers and using set back temperature settings during hours when facility is not occupied

  • Installing window blinds or shades for daytime heat reduction

  • Reducing start up time for boilers, conveyors etc.

  • Turning off warming cabinets when not in use

Major Cost Measures

  • Boiler flue stack heat recovery condenser

  • Brew kettle stack heat recovery

  • Renewables

  • New equipment (VSD air compressor, refrigeration chiller, etc.)

  • Installing high-grade energy-efficient windows and doors

  • Installing a “white” or “green” roof for the brewery

Next Steps

We enjoy helping our brewing clients develop strategies to reduce their energy spend and usage by gaining better visibility into their energy profile. The first step for us with a new client is to perform a complimentary energy analysis. We will analyze your consumption profile and risk tolerance. We can then advise on competitive energy suppliers, energy efficiency solutions, “green” power options, and utility bill audits.

As members of the Massachusetts Brewers Guild (MABG) and the Connecticut Brewers Guild (CTBG), Patriot Energy is there for brewers and restauranteurs around the North East.

About Patriot Energy Group

Patriot Energy Group is one of the largest and fastest growing retail electricity and natural gas management firms operating in all competitive markets throughout the U.S. As a client-side energy broker/advisor we work closely with our clients to help manage risks associated with energy costs. We offer professionally managed and diverse energy purchasing strategies, which combine unique fixed, index, and hybrid rate structures, as well as a as a comprehensive suite of energy efficiency and management options.

Sources:
5 Eco-friendly breweries across the U.S.
https://www.saveonenergy.com/learning-center/post/5-eco-friendly-breweries-across-the-u-s/

The State of Craft Beer
https://www.crresearch.com/blog/state-craft-beer

Sustainability Benchmarking Update Helps Brewers Gauge Utility Usage
https://www.brewersassociation.org/industry-updates/sustainability-benchmarking-update-helps-brewers-gauge-utility-usage/

WHY BEER LINE CLEANING AND KEG SERVICING IS A BREWERY'S GOLDEN TICKET

Poor hygiene is the leading factor affecting the quality of draft systems. Besides the health and safety of the customers, there are numerous other problems such as organoleptic alteration or the accumulation of bacteria that can affect the cleanliness of the draft line and the quality of the beverage served.

When draft systems are not properly cleaned, harmful microorganisms will begin to grow in the draft lines and associated equipment. It is therefore essential to implement a well-designed and regularly executed maintenance plan to ensure trouble-free draft system operation, and, to of course ensure a fresh beer packed full of flavor.

Best practice for cleaning frequency varies around the world and is influenced by many factors such as cellar temperatures, distances between keg and tap as well as dispensing temperatures.

Because every draft system is different, there is no definitive procedure for cleaning. There are, however, certain cleaning principles that can be applied to every system. In order to be effective, cleaning solutions need to come into contact with every single point of the draft line as well as every part of the associated equipment.

Despite the fact that some items like couplers and faucets can be hand cleaned, most of the system can only be reached by means of fluid flowing through the draft lines. The industry currently uses two cleaning procedures: recirculation by electric pump, and static or pressure pot cleaning.

  • Electric recirculating pump cleaning uses a combination of chemical cleaning and mechanical action to clean a draft system by increasing the normal flow rate through the lines during the cleaning process.

  • Static or pressure pot cleaning, for example THIELMANN Cleaning Can, is the best alternative for short runs of less than 4.5 m/14ft 7’’. This procedure is a versatile cleaning solution not only for beer but also for soft drinks dispensers. Cleaning Can pressure cleaning is the simplest solution to keep draft lines clean, since this method only requires the substitution of the keg by the Cleaning Can during the washing process

Cleaning Can has a maximum working pressure of 5 bar and is made of stainless steel EN 1.4301 (AISI304).

Screen Shot 2019-04-05 at 10.40.57 AM.png

Pressure pot cleaning, also known as “static cleaning” allows cleaning solution and draft line to be in contact for no less than 20 minutes. They can be equipped with various keg valves to clean up to five different system lines at once. It can have a different valve for all the couplers available and it can also be combined with jumpers to clean up to 20 lines in a single pass.

Once finished, the Cleaning Can simply needs to be untapped and the line re-tapped to the keg...easy!

Screen Shot 2019-04-05 at 10.41.06 AM.png

Now that you know how to keep your draft lines clean and your beer tasting great through effective draft system cleaning, let’s talk about the importance of keeping your keg fleet in top condition.

A keg fleet is only as strong as its weakest keg

Even though stainless steel kegs are more likely to withstand rough handling in the brewery or in transit – damage can still occur. Added to this, beer is becoming an increasingly international beverage with consumers wanting to try beers from all across the world, wherever they are.

This however, means that beers and their packaging – kegs, are travelling further distances than ever before and as they move through more complex supply chains, the likelihood of them being damaged, lost or stolen increases.

Screen Shot 2019-04-05 at 10.41.20 AM.png

The preventative aspect of servicing is vital, particularly for brewers operating on a smaller scale, where problems with a keg aren’t usually discovered until the keg leaks, the beer goes bad, or it doesn’t dispense properly anymore.

While all this has an effect on profits, so does the impact of having kegs out of service unnecessarily.

For a large-scale brewery with a keg fleet that numbers in the millions, there is more flexibility in the operating schedule of those kegs. The issue becomes more critical as the size of the keg fleet reduces; the smaller the fleet, the bigger impact each keg has on the overall brewing operation.

At this level, a smaller brewer simply cannot afford to have a keg not operating efficiently, or out of service, at any time. Kegs need to be operating at optimal levels continuously because every single keg represents a larger proportion of the overall brewing capacity of the brewery. The knock on effect can affect profit margins.

As an essential asset in any brewery, kegs require regular maintenance and servicing to keep them in top condition. The good news is that stainless steel kegs can be repaired easily and also cost-effectively. Stainless steel material delivers hygiene standards and it protects beer from UV light, pollution particles and corrosion. With stainless steel kegs, brewers can get durable, sterile containers that can be used up to a 30-year period.

Kegs that are maintained under a regular servicing schedule will also experience less down-time (better profit margins…woohoo!), a longer life span, and will continue to deliver the perfect brew, time after time.