Lyft Announced as the Official Rideshare Partner of the Massachusetts Brewers Guild
Massachusetts, October 24, 2017 -- The Massachusetts Brewers Guild is proud to announce a partnership with Lyft, the fastest growing on-demand transportation service in the United States, to provide affordable, reliable transportation to more than 90 member breweries across Massachusetts. The partnership will provide a growing number of craft breweries, craft beer lovers, and Lyft passengers with special promotions and operational benefits from each organization.
As the official rideshare partner of the Massachusetts Brewers Guild, Lyft will have a presence at upcoming festivals and events as well as provide special benefits and promotions to Guild members throughout the year. Lyft is offering each member brewery unique coupon codes for new Lyft riders and a pool of Lyft credits so that breweries can guarantee employees, guests, and patrons a reliable ride home when they need them.
"Craft breweries are a huge part of Massachusetts’s culture. We’re excited to be the official rideshare partner of the Massachusetts Brewers Guild and to help support the brewers, employees, and patrons of the local craft beer industry. We look forward to supporting the Massachusetts economy with Lyft’s best in class transportation services,” said Tyler George, General Manager of Lyft New England. “This partnership ensures everyone can enjoy craft beers and on-demand rides across Massachusetts.”
The Massachusetts Brewers Guild is a non-profit organization that exists to both protect and promote the interests of craft brewers across the Commonwealth. The association is membership based and open to all licensed Massachusetts breweries.
“Visiting our breweries is the best way to support the craft beer community in Massachusetts and we are thrilled to have Lyft join the family and provide a safe and economical way for craft beer lovers to explore the MA burgeoning scene,” says Katie Stinchon, executive director of the Massachusetts Brewers Guild. “Breweries employ locals, drive traffic and tourism to the state and pour world-class craft beer to thirsty residents and travelers. We hope this new partnership helps craft connoisseurs find their next favorite brewery.”
To celebrate the partnership, Lyft is offering 10% off rides to Massachusetts Brewers Guild member breweries with code MBG17 between 10/24 - 10/29.
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S and is available to 95% of the US population. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
About the Massachusetts Brewers Guild
Founded in 2007 by a group of committed and passionate brewers, the Massachusetts Brewers Guild serves as the collective voice for brewers on Beacon Hill while also providing marketing and educational resources for breweries across the state. Promotion and protection are at the forefront of the Massachusetts Brewers Guild’s work. Despite the success of the craft beer industry, brewers face many challenges including access to market, cost of raw materials and ingredients, and operation in a highly regulated and taxed industry making protection an essential component of the organization’s mission.