Untold Brewing

Untold Brewery Reopens This Friday, With More Breathing Room

With the help of Bechtel Frank Erickson Architects, Untold Brewing will reopen its doors for the first time in over a year.

SCITUATE, MA | When breweries were told to shutter their doors, aside from takeout and delivery, to slow the spread of COVID-19, the initial measure was expected to last three weeks, not three months. As the phases, steps and new regulations rolled out - outdoor and indoor dining slowly returned - that is, if that establishment could follow the checklist of health and safety protocols. 

It didn’t take long for breweries like Untold Brewing in Scituate, Mass., to quickly work the numbers and realize that reopening for onsite consumption was just not possible. The quaint taproom - a renovated historic schoolhouse dating back to 1852 – has a capacity of 49, which also includes a small patio. The space only has one point of egress and the bathroom foot traffic also passes through the same area. 

“Pre-COVID, no one would have thought twice about passing strangers in a shared space, or being shoulder to shoulder on a patio in the sunshine. All that has changed,” says Matt Elder, Founder of Untold Brewing. “With social distancing not possible we kept the taproom closed and put all of our product into cans. That really helped us.” 

Small craft breweries sell the majority of their beer over the bar in their taprooms. This is also where breweries make the highest profit margin on their products. With restaurants sidelined alongside taprooms, keg sales were also down or nonexistent. With no sign of relief from Coronavirus, local architecture firm, Bechtel Frank Erickson Architects (BFE), located in Lexington, decided that they wanted to help one of their favorite industries during this difficult time. 

They launched a pro bono design competition through the Mass Brewers Guild to help brewers spatially conceptualize solutions to the challenges brought on by the pandemic and the restrictions imposed upon their businesses. A roundtable of brewing peers and design and construction professionals discussed the entries, and selected Untold Brewing as the winner. 

“The group deliberated and selected Untold Brewing because we felt the solutions, ideas and adaptations to their space could also apply to other breweries.” says Katie Stinchon, executive director of the Mass Brewers Guild. “Sharing the process and interventions with members might help more than one business. Ultimately, we want all of the state’s breweries up and running and I am excited to see the sketches jump off the page and get out there for a pint in real life.”  

The team at Bechtel Frank Erickson Architects offered two designs for Untold Brewing to consider. The brewery ultimately chose the less invasive option which involved very little disruption to brewing operations while creating new circulation paths by expanding their outdoor space. The designs open up the patio wall, add new customer walkways, and provides additional lawn seating. The architectural plan offered allowed the team at Untold Brewing Co. to immediately improve their outdoor space to make it a safer environment for our customers. 

“The major challenge to tackle for Untold, as with any brewery during Covid-19, is how to get guests to come out, feel safe, and to have a positive experience at a brewery again,” says Taylor Theriault, Architect at BFE. “As a result, we tried to give Untold the flexibility to adapt immediately, but also to incrementally implement a masterplan for their desire to expand in the future. The idea that any modifications should not just be reactionary, but a calculated step toward a future vision was imperative.” Overall, the team looked for areas of underutilized space and improved circulation patterns to better activate their spaces which hopefully will encourage people to come have a beer with a little more breathing room if desired. 

“The final plan presented far exceeded my expectations – it was a really fun process, and the drawings were beautiful. Having professionally drawn plans will be a huge asset as we begin to implement different elements of the design,” says Elder. “We can’t wait to have our neighbors, friends and family back in the taproom. It’s been a long year without our beer community in the taproom.” 

Untold Brewing is located at 6 Old Country Way in Scituate, Mass. and will re-open to the public on Friday May 7, 2021. Tentative taproom hours of operation will be: Thursday 3-8 p.,. Friday 3-9 p.m., Saturday 12-9 p.m., and Sunday 12-6 p.m.. The brewery remains open for beer-to-go only on Wednesday 12-7 p.m. For more information visit, untoldbrewing.com.

 

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BFE ARCHITECTS & C.E. FLOYD CONSTRUCTION COMPETITION FOR BREWERS UPDATE

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Bechtel Frank Erickson Architects is currently working with Untold Brewing to help conceptualize solutions to the challenges brought on by the pandemic and the restrictions imposed upon their business. Their taproom is currently closed to patrons for on-site consumption but BFE’s goal is to provide them with a plan that allows them to safely open again.

Taylor and Jesse (BFE Architects) recently presented two schematic design options to Untold Brewing owner Matt Elder via Zoom. The first being a less invasive option which limits the disruption to brewing operations with architectural changes while creating new circulation paths and expanding their outdoor space. The second, more invasive, option proposes an exterior bar, the addition of a kitchen in an adjacent building, and the expansion of their existing patio space. 

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Screenshot from Zoom meeting showing the “Most Invasive” site diagram) 

LEVELS OF ALTERATION

Street/Patio View

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Next steps 

The Untold Brewing team will review the proposed interventions and provide feedback to BFE. BFE will then implement their comments into one final design proposal which will then go to C.E. Floyd for schematic pricing.

Keep an eye out for more posts about their work with Untold Brewing! 

Questions?
For more information regarding the competition, contact Taylor Theriault at 
ttheriault@bfearc.com & 781-862-3313).

BFE ARCHITECTS & C.E. FLOYD CONSTRUCTION COMPETITION FOR BREWERS UPDATE

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Bechtel Frank Erickson Architects is currently running a pro bono design competition through the Massachusetts Brewers Guild to help brewers spatially conceptualize solutions to the challenges brought on by the pandemic and the restrictions imposed upon their businesses. Click HERE for a recording from our roundtable discussion with the guild board and jury where a finalist was chosen. 

“Untold Brewing” in Scituate, MA was selected as the winner!

Roundtable participants: Jesse Widtfeldt (BFE Architects), Taylor Theriault (BFE Architects), Mark Beckler (C.E. Floyd), Ray Caruso (C.E. Floyd), Katie Stinchon (MBG), Chris Sellers (Four Star Brewing), Dani Babineau (Redemption Rock Brewing), and Adam Romanow (Castle Island Brewing).

Topics of Discussion

 Untapped Potential

With “Social Distancing” and the “6’ apart rule” being the most widely adopted strategies for safety, space (area of a floor plan) is at more of a premium than ever. However, many breweries, due to the size of their brewing equipment, locate themselves in large building volumetrically but only utilize the given floor?

Is there untapped potential in the volume of brewery spaces to up their occupancy and still meet the “6’ apart” (horizontal vs. vertical) rule?

Commingling Production & Consumption

Spaces within breweries are clearly separated for function. Production areas and consumption & sales areas, while often visually connected, are not physically intertwined. The layout of these spaces is also designed for their individual function but not for the flow of people between and around them.

Does potential exist to overlap the consumption & sale areas with the production areas based on optimizing schedules, to expand upon available space for multiple uses? What, if any, issues do you see with opening production space up for customers to safely socially distance and enjoy beer?

Circulation Efficiency

Previously, having a successful brewery came with long lines of patrons. During this pandemic and social distancing guidelines people want to feel comfortable and safe, which translates to taking up more valuable floor space.

Can you identify areas where circulation has compounded or eased due to maintaining social distancing measures?

Patron Experience

The typical taproom exists as a place not only to purchase product but as a place to linger and observe, to experience the “vibe” or “spirit” of the brewery or brewer, and to sample the full variety of products available beyond what one currently enjoys. While Covid 19 and the restrictions on gatherings may have shortened the duration of the visit and removed the chance to linger, patrons still sought out their desired beer.

Does potential exist to craft an experience to convey the “vibe” and “soul” of a brewery that caters to a much shorter duration visit? What is more valuable as a consumer visiting a taproom; experiencing the environment while enjoying the product or grab and go during COVID?

Embrace Seasonality

 A trend during Covid is to be outdoors because of circulation of fresh air. As the temperature begins to drop, outdoor environments will likely get less customers. What is “really” needed to maintain a comfortable experience. Instead of bringing your indoor brewery experience outdoors, embrace the seasonal changes. 

Can a new experience be created with seasonal activities while embracing the changes of a Massachusetts environment and seasonality?

Perceived vs. Actual

As breweries and restaurants are allowed to serve more patrons indoors, the choice of where or how to partake falls back on the consumer per their perception of what is safe. Many patrons will still choose outside and refuse inside due to this perception of safety. Are there improvements to the physical space that will have both real and perceived impacts on safety and therefor encourage more patrons to partake in all aspects of the brewery experience. As an example, an exterior wall of closed glass vs an exterior wall that can be completely operable to bring in fresh air vs. changes to an HVAC system not seen.

What have you noticed about your patron’s tendencies? 

Resiliency

Many breweries, our entrants included, are considering making spatial changes to meet social distancing requirements. Many solutions are temporary, such as tents outside, some solutions are permanent. 

In hopes of creating a usable space once breweries open to full occupancy levels again, are there ways to meet the requirements of today but make changes with the future in mind? 

Preparing Food On-Site

With new regulation of having to prepare food on site for consumption of alcohol, some taprooms are not set up to change their layout or setup.

What are the components needed to adapt and meet the minimum requirement to be open and serve alcohol?

Next steps 

BFE will visit Untold Brewing to see first-hand the evolution of their business model as a result of the pandemic and further assess opportunities for design intervention. Our design team will then work with Untold Brewing to develop a conceptual design and schematic estimate for a constructed solution.

Keep an eye out for more posts about their work with Untold Brewing! 

Questions?

For more information regarding the competition, contact Taylor Theriault at ttheriault@bfearc.com & 781-862-3313).

Meet the Brewers: Freshman Class of 2018

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The Mass Brewers Guild Highlights New Breweries with Roundtable Tasting Event - Saturday, March 3 from Noon to 3 p.m.

NATICK, Mass.| Haven’t had the chance to check out some of the state’s newest breweries? The Mass Brewers Guild has you covered. “Meet the Brewers: Freshman Class of 2018,” will bring together nine of the state’s newly launched breweries for an intimate, roundtable style tasting event with unique access to brewers.

The lineup includes: 7th Wave Brewing, Lookout Farm Brewing Co., Moby Dick Brewing Co., River Styx Brewing Co., Shakesbeer, Shovel Town Brewery, Turtle Swamp Brewing, Untold Brewing and Widowmaker Brewing.  

Tickets are $40 and all proceeds will benefit the Mass Brewers Guild, the state’s trade association that works to protect and promote the interests of craft brewers across the Commonwealth. The fundraiser aims to foster learning and education of the brewing process and inspire deeper connections between brewers and craft beer lovers.

“We had a record-breaking number of breweries launch in the state last year - 39 to be exact - and we are expecting 25 additional breweries to come on board in 2018,” says Katie Stinchon, executive director of the Mass Brewers Guild. “This event makes it easier for our craft beer fans to keep track of our freshman breweries, and gives them the opportunity to wrap their lips around some of the Bay state’s new beer. This is the second year that we are hosting this event. It’s a different approach to a beer festival that both our attendees and brewers really enjoy.”

How does the event work? Upon arrival, guests will be broken up into groups of eight. Each group will then have twelve minutes with each brewer to enjoy up to three samples, ask questions, and hear the story behind the beer and the brewery before rotating to the next brewer. Attendees will receive a souvenir MBG tasting glass and gourmet, Bavarian pretzels from Wicked Twisted Pretzels.

Meet the Brewers: Freshman Class of 2018 will take place at Lookout Farm Brewing Co., 89 Pleasant Street South, Natick, Mass, on Saturday, March 3 from noon to 3 p.m. Tickets are limited. For more information about the Mass Brewers Guild, or the state’s breweries, visit massbrewersguild.org. To purchase tickets to Meet the Brewers: Freshman Class of 2018, visit mtbfc2018.eventbrite.com.

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