Jack's Abby Craft Lagers

The Mass Brewers Guild Brings Together Industry Professionals During its Inaugural Mass Brewers Technical Brewing & Business Conference

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On Monday, May 21 at Jack’s Abby Craft Lagers in Framingham, the Mass Brewers Guild (MBG) will host its inaugural Mass Brewers Technical Brewing & Business Conference. The day-long series of workshops and lectures will be held from 8 a.m. to 6 p.m. and focus on learning best practices from industry experts and creating meaningful connections with peers.

It is the mission of the MBG to ensure that the brewing community is armed with the knowledge and skills it needs to remain successful, independent, small businesses that continue to stimulate the economy, revitalize downtown communities and employ locals. The two-track event will focus on quality and technical brewing and business and marketing practices. 

The MBG is the state’s nonprofit organization that works to protect and promote the interests of craft brewers across the Commonwealth. Proceeds from ticket sales will provide critical funds to aid in the MBG’s government affairs efforts and help to provide marketing tools and resources to its member brewers. 

Tickets are $125 for MBG Member Brewers and Associate Members, and $175 for non-members. All are welcome. 

This event is made possible thanks to leading sponsor Bernstein Shur, and supporting sponsors, Acadia Insurance, Alpha Chemical, Amoretti, Bowditch Attorneys, Crosby Hop Farm, DrinkTanks, Econocorp, Fat Basset Design, Four Star Farms, GHM Insurance, Jack’s Abby Craft Lagers, MetroWest Visitors Bureau, New England Label and Pestex.

To purchase tickets, visit mbgcon2018.eventbrite.com.For questions or more information about this event, contact Katie Stinchon at katie@massbrewersguild.org. To Learn more about the Mass Brewers Guild, visit MassBrewersGuild.org. 

 

The Program: 
 


Registration, Breakfast & Vendor Exhibition
8 to 9 a.m.

President Welcome
Rob Burns, co-founder of Night Shift

9 to 9:10 a.m. 

Keynote Address -- “Quality: A Complete Picture”
Neil Witte – Quality Ambassador, Brewers Association

9:10 to 10:15 a.m. 
The talk is an examination of what quality means to today's brewer, the brewery and the industry as a whole. Quality programs are explored through the lens of the vast array of resources available from the Brewers Association, while at the same time encouraging Brewers to expand their understanding of what constitutes a quality program.

Morning Breakout Sessions 1
10:30 to 11:30 a.m. 

Business -- “Telling Your Story & Working with the Media” 
In today’s ever-changing media cycle, and with 154 breweries in Massachusetts, it’s tough to insert your brewery news into the news. Hear from local journalists, Dan Adams from the Boston Globe, Jackie Cain from Boston Magazine, Norman Miller, the Beer Nut from Wicked Local Publications and Andrea Shea from WBUR, on what they like to cover and the best way to make headlines. Moderated by, Katie Stinchon, executive director of the Mass Brewers Guild. 

Technical -- “Yeast Handling: Getting the Most from Your Culture”
Learn from quality control experts; Zach Boda from Allagash, Jaime Schier from Harpoon Brewery, Kate Steblenko from Jack's Abby, and Merritt Waldron from Rising Tide, on various fermentation-related topics and how to troubleshoot fermentation issues related to yeast-handling practices. Moderated by, Chris Sellers from The People’s Pint. 

Morning Breakout Sessions 2
11:45 a.m. to 12:45 p.m.  

Business -- “Social Media Best Practices and a Beer Photography 101” 
Engaging with craft beer fans on social media can be one of the most effective ways to humanize your business, get to know your audience, drive event attendance and create brand loyalty. In this session we’ll discuss how to effectively and efficiently use social media to drive business results. Learn best practices from Rachel Poor, president of Thread Communications, Digital Strategist and Marketing Consultant, coupled with a beer photography workshop on how to create thumb-stopping content offered by Kelsey Roth from Exhibit ‘A’ Brewing.  

Technical -- "Break out the #BASustySledge and Break Down Your Barriers to Brewery Sustainability"
What’s stopping you from gaining a deeper understanding of your brewery, better controlling your operational costs, minimizing your environmental footprint, and further supporting our community of craft brewers?  Ian Hughes, Sustainability Ambassador at the Brewers Association, will show you how to smash through those barriers using a suite of free and awesome Brewers Association resources, lovingly referred to as the BA Sustainability Sledgehammer!

Luncheon & Vendor Exhibition
1 to 2 p.m.  

Afternoon Breakout Sessions 1
2:15 to 3:15 p.m. 

Business -- “Two Lawyers and an Insurance Agent Walk into a Brewery”
In this panel discussion, three industry experts will share their “Top Ten List,” of questions brewery ownersshouldbe asking to protect their business, employees, intellectual property and lower risk. John Moran, lawyer from Bernstein Shur, James Sanborn, an insurance agent from GHM and Bob Young, a partner at Bowditch Attorneys, will answer all your questions without the meter running. Moderated by Rob Burns, MBG President and co-founder of Night Shift Brewing. 

Technical -– “Hop Selection and Working with Suppliers”
Hop farmers, suppliers, and brewers will come together to talk about industry trends, negotiating contracts, and how to best work with our supply chain partners. Industry pros, Liz L’Etoile, co-owner of Four Star Farms, Blake Crosby, CEO & President of Crosby Hop Farm, Judy Nadeau, sales manager at BSG, and Matthew Steinberg, co-founder of Exhibit ‘A’ Brewing Co., will take part in this discussion and take questions from attendees. Moderated by Jeremy Cross, Battle Road Beer Co. 

Afternoon Breakout Sessions 2
3:30 to 4:30 p.m. 

Business --  “Finding Funding to Grow & Thrive”
Whether your brewery is in start-up mode or is well established and producing award-winning ales, pilsners or lagers, chances are at some point your business will need financing to purchase equipment or hire staff. Kelly Arvidson, VP, Business and Economic Development at MassDevelopment Erik Adams Sr. Vice President, Director of Marketing and Lending at Bay Colony Development, and Keith Sullivan, co-founder of Medusa Brewing Co., will talk about the different ways that breweries can acquire the funds they need to grow. Moderated by, Sam Hendler, MBG Treasurer and co-founder of Jack's Abby Craft Lagers.

Technical -- “The Flavor Leadership Criteria for Beer and How to Measure It.”
Roy Desrochers will deliver an interactive lecture on the basics of sensory analysis, beer flavor evaluation, and what is important to beer drinkers using the Flavor Leadership Criteria. The session will include a tasting component to review terminology including basic tastes, aromatics, mouthfeels, order of appearance, balance, fullness, and aftertaste. This will be followed by the evaluation of several spiked beers while presenting the detail and importance of the Flavor Leadership criteria and its application to developing and maintaining successful products.

Happy Hour, Networking & Vendor Exhibition
4:45 p.m. to 6 p.m. 

Local Breweries Raise a Pint and Funds for the Mass Brewers Guild During #MassBeerWeek

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Local breweries are coming together to host “MBG Pint Nites,” with the goal to raise awareness and funds for the Mass Brewers Guild during Mass Beer Week.

Mass Beer Week, held from April 20 through April 28, is the state’s celebration of locally made craft beer.

All breweries, tap rooms, restaurants and bottle shops are encouraged to get involved in the festivities by hosting their own unique events. The only requirement to be involved in Mass Beer Week is that the event must focus exclusively on beer brewed in the state of Massachusetts.

Battle Road Brewing Co., CraftRoots Brewing, Harpoon, Jack’s Abby Craft Lagers, Mayflower Brewing Co., Medusa Brewing Co., Moon Hill Brewing Co., Night Shift Brewing Co., and Sam Adams, will all hold a designated MBG Pint Nite during the weeklong celebration, where a $1 of all beer sales that day will come back to the nonprofit organization.

The Mass Brewers Guild is the state’s trade association that works to protect and promote the interests of craft brewers across the Commonwealth.

Want to support the cause? It’s easy. Flex your pint lifting biceps and belly up to a tap room on the following days to help raise funds for the MBG:

Battle Road Brewing Co.
20 Sudbury St., Maynard, MA
Tuesday, April 24

CraftRoots Brewing
4 Industrial Rd, Milford, MA
Wednesday, April 25

Harpoon
306 Northern Ave., Boston
Wednesday, April 25

Jack’s Abby Craft Lagers
100 Clinton St., Framingham, MA
Thursday, April 26

Mayflower Brewing Co.
12 Resnik Rd # 3, Plymouth, MA
Thursday, April 26

Medusa Brewing Co.
111 Main St., Hudson, MA
Monday, April 23

Moon Hill
74 Parker St, Gardner
Thursday, April 26

Night Shift Brewing
87 Santilli Hwy, Everett
Thursday, April 26

Sam Adams
30 Germania St., Boston
Thursday, April 26

Be sure to share, and tag, your delicious beer on social media #MassBeerWeek -- For questions, or more information about the Mass Brewers Guild, visit MassBrewersGuild.org.

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Mass Brewers Guild Hosts First New Brewery Bootcamp

60 attendees sell out Conference to Learn from Experts 

Yesterday, at the Springdale Barrel Room in Framingham, MA, a crowd of 60 new breweries and breweries in-planning gathered at the "New Brewery Bootcamp," a full day seminar offered through the Mass Brewers Guild. 

The afternoon covered topics such as employee law, insurance risks, taxes, distribution, real estate leases, waste water management and more. Experts from Bowditch and Dewey Attorneys, Bernstein Shur Law Firm, Edelstein & Company CPAs, GHM Insurance, and Weston & Sampson shared their best practices and advice for navigating the industry. 

Co-founder of Jack's Abby Craft Lagers and Mass Brewers Guild treasurer, Sam Hendler, presented on the challenges of getting beer to market, and president of the Mass Brewers Guild and co-founder of Night Shift Brewing, Rob Burns, spoke candidly about his growing pains as an experienced brewer and entrepreneur. 

"This conference was born out of popular demand and a need in the Massachusetts craft beer industry," says Rob Burns, co-founder of Night Shift Brewing and president of the Mass Brewers Guild. "There are 30 breweries in-planning slated to open this year and we want to provide these budding entrepreneurs with the resources they need to remain successful, independent businesses. Opening a brewery is about more than brewing great beer." 

The sold out, ticketed event helped to raise $1,000 for the Mass Brewers Guild, a nonprofit organization that works to protect and promote the interests of craft brewers across the Commonwealth. Due to its success organizers say it will become a yearly program. 

To date, more than 122 breweries exist across the state and employ more than 3,000 locals. MA craft breweries drive traffic and tourism to the Commonwealth and pour world-class craft beer to thirsty locals and travelers. Massachusetts’ breweries are ranked among the best in the world, country and region, with accolades and awards being announced weekly.

For more information about the Mass Brewers Guild, or its upcoming events, visit MassBrewersGuild.org.