Exhibit 'A' Brewing

A Welcome Sign

Exhibit ‘A’ Brewing Co. taproom team learns ASL to better serve the deaf community in Framingham

52300422_1021054101425302_8675972197212225536_n.jpg

Exhibit ‘A’ Brewing Company is located in Framingham, Mass., which also happens to be the home of The Learning Center For The Deaf. 

A year after opening their brewery, they began to notice a trend of several deaf people coming into their taproom on a regular basis. Since no one on their staff was fluent in American Sign Language (ASL), there was some initial difficulty communicating. 

“We’d use a lot of gestures, body language, and pass notes to ensure that we were getting the beer they wanted, but beyond placing their order we couldn’t really communicate,” says Kelsey Roth, General Manager at Exhibit ‘A’ Brewing Co. “This felt empty to many of us behind the bar and certainly not up to the level of service we want to show to all of our customers.”

B-E-E-R-tour.png

When Eric, the brewery’s assistant taproom manager, requested to take ASL classes so he could better communicate with this group of regulars, the brewery saw it as an opportunity to train all staff instead and make it a companywide education. 

They brought in an instructor who led a class on ASL basics focused around bar service. The group was taught how to sign their names, basic numbers for pricing, how to sign critical words and phrases like can I help you? and would you like a beer? They also were given some insight into deaf culture. 

The overall goal for the team was to make their deaf customers feel more welcome and at home, even if they fumble their signs on occasion. Since then they’ve seen a steady stream of deaf customers. Their regulars often come in with new friends and faces. 

“That signals to us that the word is getting out that Exhibit ‘A’ Brewing is a welcome place for the deaf,” says Roth. “Or maybe they say --- hey want to get a good laughCome watch these bartenders try to use ASL--- either way, we don’t care as long as they feel welcome and comfortable in our taproom.” 

Exhibit ‘A’ Brewing Co. is located at 81 Morton St, Framingham, Mass. To learn more about the brewery, visit exhibit-a-brewing.com.

This story is the first in a series of inclusion success stories that are being collected and curated by the MBG’s Diversity Committee with the goal to share best practices and inspire our member breweries to bring these ideas home to their small businesses. Have an inclusion success story from your brewery or business that you’d like to share? We want to hear it! Reach out to MBG Executive Director Katie Stinchon at katie@massbrewersguild.org for more information. 

Beer Release Helps Feed Local Families This Holiday Season

Framingham, MA– Last July, Exhibit ‘A’ Brewing Company and Avidia Bank released a special collaboration beer in honor of the first Demo Tape Fest and included a charitable component where both Exhibit ‘A’ Brewing Company and Avidia Bank agreed to contribute a total of $2.00 from each four-pack of the beer sold to the Rise Above Foundation, which serves foster children in the MetroWest area. This beer was so successful that they decided to do it again!

Liquid-Tender.jpg

Liquid Tender, which was part of Exhibit ‘A’’s Demo Tape test batch series, has graduated to their regular rotation and will be brewed twice a year. Exhibit ‘A’ Brewing Company and Avidia Bank have pledged to give $2 from every four-pack sold donated to a MetroWest nonprofit. This holiday season, Exhibit ‘A’ Brewing Company and Avidia Bank are working with the United Way of Tri-County to host Pints for Pantries, the release party for Liquid Tender. This event will raise money for United Way of Tri-County’s annual Feed-A-Family campaign, which raises money to provide families in our communities with a turkey and all the trimmings for both Thanksgiving and the December holidays.  

“We are thrilled to once again partner with Avidia Bank on Liquid Tender. It’s been a great way to not only help out our community, but also bring more attention to all the great organizations that are doing great things here in the MetroWest,” said Kelsey Roth, General Manager at Exhibit ‘A’ Brewing Company. “Working with the United Way of Tri-County on its annual Feed-A-Family campaign was a no-brainer for this time of year. Beer and food have always been great ways to bring people together. We are happy to help feed families and keep them together this holiday season.”

“After all the success from the first time we made Liquid Tender, we wanted to do it again!  United Way of Tri-County and Avidia Bank have a long standing relationship and we knew this would be something we could do together, especially for the holiday season,” said Katelin Cwieka, AVP-Social Media and Brand Communications Manager at Avidia Bank, “This is a great way we can get involved by not only fundraising in a unique way but also to help highlight the needs in our community and all the wonderful work United Way does.”  

The limited edition of Liquid Tender will be available starting on Saturday, December 1 at the Pints for Pantries release party at Exhibit ‘A’ Brewing Company from 6:00pm-10:00pm. Tickets are $25 per person, which includes the first beer, live entertainment by Blue Light Bandit Duo, and raffles featuring Celtics tickets and a VIP tour and tasting for four people at Exhibit ‘A’ Brewing Company along with a gift basket of merchandise. Food will also be available for purchase from Melt, a poutine food truck. Tickets can be purchased at www.uwotc.org/pints. All money raised will benefit food pantries in Framingham, Marlborough and Clinton, Massachusetts. 

“Avidia Bank and Exhibit ‘A’ Brewing Company are great partners of ours. We were excited when they approached us about this partnership to help raise money for local families this holiday season,” said Paul Mina, President & CEO of United Way of Tri-County. “We can’t thank companies like Avidia Bank and Exhibit ‘A’ Brewing Company enough for raising awareness of the thousands of families in MetroWest area that go without food for one or more meals every day.” 

Exhibit ‘A’ Brewing Company invited Avidia Bank and United Way of Tri-County to brew and package the beer, allowing employees from both organizations to be involved in the whole process. The beer will be available at Exhibit ‘A’ Brewing Company and select locations in Massachusetts. For more information about Pints for Pantries visitwww.uwotc.org/pints

About Exhibit ‘A’ Brewing Company:
Exhibit ‘A’ Brewing Company is a brewery located in Framingham, MA that focuses on high quality, artisanal beers using the best ingredients.

About Avidia Bank:
Avidia Bank is a $1.5 billion community bank based in Hudson, MA with additional locations in Framingham, Westborough, Leominster, Shrewsbury, Clinton, Marlborough, Northborough and Clinton. 

About United Way of Tri-County: 
The United Way of Tri-County is a community-building organization that brings people together to care for one another. We provide programs and services, connect volunteers, and strengthen agencies to meet the critical needs of the community with the help of people like you.

 

 

Bring some local pride to the table this Thanksgiving #MABeer 

MBG Thanksgiving.png

Anything wine can do, beer can do better - so clear the wine glasses and make room for Mass. made craft beer as you set the table this Thanksgiving.

From the buttery stuffing and mashed potatoes, tangy cranberry sauce, flavorful turkey and creamy pies, there’s a local offering that can hold up to any side or dessert you can dish up. 

We unfortunately can’t help you navigate political conversations around the dinner table, or make your in-laws more bearable, but we can help you navigate the craft beer aisle with a list of beers brewed right here in Massachusetts. 

And when all else fails, just change the subject and talk about how great the beer is …

IMG_6510.JPG

First Thanksgiving on a Sour Planet!, Aeronaut 
A tart wheat ale, brewed with 180 lbs. of Massachusetts grown apples and exotic cinnamon. A pleasantly refreshing sour with prominent apple pie notes along with warming autumnal spices.

“Gose Well With Cranberries” and “Gose Well With Pumpkin Pie,” Second Wind Brewing Co.
Second Wind Brewing Co., released two beers just in time for Thanksgiving. A split a batch of “Gose Well...” with the first made with pureed pumpkin and holiday spices and the second made with pureed cranberries. Both 4.7 ABV and mildly tart. Available for sale in the taproom only.  

00100dPORTRAIT_00100_BURST20181119151104344_COVER.jpg

Kill Your Idles: Crantastic, Idle Hands 
A sour ale brewed with cranberry and blood orange puree then back sweetened with Lactose to balance the acidity. Full of cranberry flavor with just the right amount of citrus notes to keep the beer interesting. The addition of lactose allows for the flavors of the fruit to stand out among the acidic character of the base beer.

IMG_20181120_143105.jpg

Cranberry Wheat Ale, Stone Cow
An American wheat ale bursting with fresh cranberry flavor and aroma. This trusty Thanksgiving sidekick can hang throughout the entire meal, from first bite to last sip. Especially great for cranberry sauce lovers. 

Goody Two Shoes Kölsch-Style Ale, Exhibit ‘A’ Brewing Co. 
This well-carbonated traditional Kölsch is a great partner to Thanksgiving dinner. Higher carbonation helps cut the richness of the turkey, gravy and stuffing and the light body and low ABV won't fill you up, leaving more room for pie. 

EAB-1161.jpg

Rising Wind, Moby Dick Brewing Co.
A medium bodied, well balanced German-style, Dortmund/Export lager. What’s a Dortmund/Export lager you ask? As far as German golden lagers go, it breaks down like this: Pilsners are hoppy, Munich lagers are malty, and Dortmund/Export lagers are well balanced. This beer goes well with chicken, turkey and pasta as well as fatty flavorful fish like salmon, swordfish or tuna. 

CIBC Sweet Brown.jpg

Sweet Brown, Castle Island
Castle Island’s limited fall release, Sweet Brown, is a brown ale brewed with sweet potatoes. By including this ingredient, the sweet potatoes are able to provide a rich complexity to the mouthfeel that helps distinctly characterize the beer. Toasted malts also provide deep roasted chocolate and caramel notes that round out the beer and allows it to stand up to any Thanksgiving feast.

46513489_292040131428707_8050165517673037824_n.jpg

Slumpkin Pumpkin, Somerville Brewing Co.
It’s still Pumpkin beer season. Somerville Brewing recommends Slumkin Pumpkin to pair with dinner and pie. Awarded a Top 10 in the US by Rate My Pumpkins, this beer delights with fresh sugar pumpkin and a tiny hint of spice.

storm-door-porter-craft-beer-massachusetts.jpg

Storm Door Porter, RiverWalk
When the days get shorter and the shadows longer, the storm door goes on signaling the end of summer. So we meet the season head on with a beer sturdy enough for the harsher weather. Vanilla beans and cinnamon sticks enhance our rich dark malt to create a warming finish to sustain us all until the warmer weather returns.  

With the weather set to bring us the coldest Thanksgiving on record, Storm Door Porter pairs well with roaring fires, full bellies and hearts filled with thanks. Rated the #10 Porter in the country in 2018 by Paste magazine, this beer is the perfect choice for hiding from the weather and relatives alike.

Skwäshbuckle Imperial Porter, Turtle Swamp Brewing Co. 
This beer is named after the linguistic and phonetic spelling of squash, because umlauts are fun. It also shares a surname with Jim Buckle, the New England farmer who grew the 100 pounds of various baking squash that went into this beer. This rich and hearty limited offering is brewed with squash and spices, and pours dark brown with ruby red highlights, foaming up with a frothy, mocha colored head. Brewed with cinnamon, nutmeg, allspice, ginger, and clove, the initial sip of this porter is surprisingly light with notes of brown sugar and only a hint of the heat from its 10.7% ABV. The finish releases more complex notes of dried fruit, banana, clove, and hints of pine from the Cascade hops. 

image1-3.jpeg

Trappist Holiday Ale, Spencer Brewing Co.
Mahogany in color, wholesome in body, lightly spiced, a heart-warming feast day ale from our table to yours.

Brew Like a Lady

Boston Pink Boots Society & Collaboration Brew Day Takes Place March 8.

Screen Shot 2018-01-23 at 3.17.18 PM.png

Each year across the U.S., chapters and members of the Pink Boots Society -- a national nonprofit organization that supports women in the craft beer industry -- partner with breweries and individuals, adorn pink boots, and brew a unique selected beer style during, “Pink Boots Collaboration Brew Day.” This country-wide event takes place annually on March 8, in celebration of International Women's Day. 

Pink Boots Collaboration Day works like this: A hop blend is chosen during harvest season by Pink Boots members, and made available nationwide to commercial brewers to feature in its recipe. Generously provided by YCH Hops, this year’s blend includes Palisade®, Simcoe®, Mosaic®, Citra® and Loral® hops. This exclusive hop blend is the only suggestion to this year’s recipe. Each team must be led by a woman and/or a majority of the participants on the team must be women.

The beer is then sold at participating breweries with proceeds benefiting the Pink Boots Society’s local chapter. Funds provide educational scholarships, and help to sponsor events and meetings for members to meet mentors and have the opportunity to network with other women in the profession.

pink-boots-brew-day.png

More than 25 local breweries are set to participate in the brew day and including Aeronaut Brewing, Big Elm, Bone Up Brewing, Craft Roots Brewing, Exhibit ‘A’ Brewing, Greater Good, Harpoon Brewery, Jack’s Abby Craft Lagers, Lamplighter, Mayflower Brewing, Notch Brewing, River Styx Brewing, Riverwalk Brewing, Trillium Brewing and Wormtown Brewery. BSG CraftBrewing will donate yeast and specialty malts to any New England brewery that registers to join the effort.

Those interested in learning more about the Boston Pink Boots Society, or to learn how they can be involved are welcome to attend a chapter meeting on Feb. 19 at Notch Brewing in Salem, Mass. Open to all women in the brewing industry, members or allies.

Please register via this Facebook Event Page.

For questions or more information about the Boston Pink Boots Society, contact pbsboston@pinkbootssociety.org

 

 

Exhibit ‘A’ Brewing Company releases beer in support of local artists

EAB-1680.jpg

Exhibit ‘A’ Brewing Company in Framingham, MA has just released Demo Tape Twelve: Rewind, an IPA, in collaboration with Amazing Things Arts Center. A portion of the proceeds from the sale of this beer goes to Amazing Things Arts Center and their mission to support local artists.

 

This IPA is a re-release of Demo Tape Twelve which originally came out in May. It was Lead Brewer Dunstan Liias’ first solo beer and was a delicious cross between a West Coast and New England style IPA and was a big hit with customers. This re-release (or Rewind) is a similar recipe but with even more Mosaic hops. It has the solid bitterness you want from an IPA along with a very citrus forward Mosaic hop aroma and flavor. It comes in at 6.9% ABV.

Artwork for the new label was done by Amazing Things Arts Center artist, Melanie Christopher and reflects her personal vision of the Demo Tape labels.  "Exhibit ‘A’ has been a fantastic partner, between inviting us to fill their space with local artwork and creating this beer for our benefit, its been so great to work with them! The proceeds from this beer will help us continue to bring great music and local art to Framingham!” said Melanie, Gallery Coordinator at Amazing Things Arts Center. "We are particularly excited to continue our partnership with Exhibit ‘A’ through this special beer. We're so grateful to have a microbrewery so committed to serving their local community” said Ellen Sturgis, Executive Director of Amazing Things Arts Center.  You can see and purchase artwork by Melanie and other local artists in the Morton Street Gallery located in the Exhibit ‘A’ taproom which is another way the two organizations are collaborating.. Kelsey Roth, General Manager at Exhibit ‘A’ Brewing Company said, “We are thrilled to not only partner with Amazing Things and support local artists, but also to have Melanie’s fun artistic style on our labels. We always felt a kinship between the art of beer and the other arts like music, dance and of course media art. So to have a beer that brings these together is pretty awesome.”

Proceeds from the sale of this beer go directly to Amazing Things Arts Center and their mission to support local artists. “We are lucky to have such an active and vibrant arts center located so close to us. Being able to help support that is an important part of what we do and helps to build a great community here in Framingham” said Kelsey.

Demo Tape Twelve: Rewind is available for sale now in cans and on draft in the taproom. A small number of cases will go out to retail stores in Massachusetts. A party to celebrate this beer and the collaboration is planned for Thursday, January 4 from 6-9pm at Exhibit ‘A’ Brewing Company.

Amazing Things Arts Center is located at 160 Hollis Street in Downtown Framingham. To see what's coming up at amazing things visit their website! They have live music every Friday and Saturday as well as community events, like open mics, during the week. See more of Melanie Christopher’s art at Still Dead Illustrations.

Exhibit ‘A’ Brewing Company is located at 81 Morton Street in Framingham, MA.

 

EAB-1676.jpg

MA Breweries Raise Awareness and a Pint to Support Veterans

Joining the Black Ale Project to start an important conversation over a beer

Black Ale Project.jpg

Former Marine and non-combat veteran of the Persian Gulf War, Dave Pappas, 47, is partnering with breweries across Massachusetts and the country to support the Black Ale Project, a craft beer initiative to raise money and awareness on behalf of U.S. war veterans.

Pappas, a craft beer lover and former blogger, is tapping into the power of the Massachusetts craft beer industry to support this cause close to his heart. The Black Ale Project, founded in 2015, isn’t a charity organization itself but serves as a conduit to support existing veteran charities. The idea is simple: breweries brew a special dark beer and donate all or part of the proceeds to a veteran charity of their choice.

Bay State breweries Medusa Brewing Company, Wormtown Brewery, and Stone Cow Brewery have already collectively raised more than $11,000 for the New England Center and Home for Veterans, Veterans Inc., and the Boston chapter of Pets for Vets. Castle Island Brewing Company, Idle Hands Craft Ales, and True West Brewing Company currently have their Black Ale Project beer for sale in Massachusetts and will donate to their selected veteran charities once the beer sells out.

“This project was not designed to place a heavy financial burden on the participating breweries, so they choose how much they will donate,” says Pappas. “Whether it’s 100 percent of the proceeds or a dollar a glass, we just ask that breweries be completely transparent with the consumer in regard to their contribution.”

Pappas does not handle the money at any time during the process; each brewery writes a check and delivers it directly to their chosen charity. He will provide a list of local veteran nonprofits that have been vetted by Charity Navigator upon request, and hopes that breweries keep in touch and build long-lasting relationships with these local organizations.

“Every glass of beer poured starts a conversation about the struggles our veterans face,” says Pappas. “Suicide, mental and physical health issues, homelessness – these are topics we want people to talk about and ultimately do something about.”

Massachusetts breweries joining the cause this year include Brewmaster Jack, Exhibit ‘A’ Brewing Company, Brazo Fuerte Artisanal Beer, Barrel House Z, Henry & Fran Brewing Company, and Bone Up Brewing Company. Wormtown Brewery is also planning a second release later this year.

“We are proud that so many of our Massachusetts breweries are signing onto this project and working to provide support to our service men and women,” says Katie Stinchon, executive director of the Mass Brewers Guild, a nonprofit organization that protects and promotes Mass craft breweries. “Massachusetts craft breweries care about their communities and the ways in which they can make them stronger. We are grateful to the Black Ale Project for bringing this mission and message into tap rooms, backyard barbecues and homes across the Commonwealth and country.”

Supporting the Black Ale Project is easy: buy a beer, help a veteran. For more information, visit blackaleproject.org.

Freshman Brewers Raised $2,500 for the Mass Brewers Guild

The Mass Brewers Guild packed Castle Island Brewing Co. in Norwood, Mass.,  on Saturday, March 4 during its sold out, “Meet the Brewers: Freshman Class” event, where seventy patrons participated in an afternoon of speed-dating for beer.

Groups of ten were given ten-minutes with each brewery to hear their story, taste their beer, and ask questions before rotating to the next brewer.

The roundtable style event was the first of its kind hosted by the Mass Brewers Guild, with the goal to foster learning and education of the brewing process, and inspire deeper connections between brewers and craft beer lovers.

The line-up of freshman brewers included; Barrel House Z, Bone Up Brewing Co., Castle Island Brewing Co., Craft Roots Brewing Co., Exhibit ‘A’ Brewing, Lamplighter Brewing and Start Line Brewing.

“The afternoon was a huge success, and just as much fun for the brewers as it was for the guests,” says Rob Burns, co-founder of Night Shift and President of the Mass Brewers Guild. “We hope to launch several "Meet the Brewer" style events in the future and turn it into a series that our friends and fans can follow and attend.”

Thanks to the generosity of the brewers donating their time and beer, and the craft beer loving community for purchasing tickets, the event raised $2,500 for the Mass Brewers Guild.

The Mass Brewers Guild is a nonprofit organization that works to protect and promote the interests of craft brewers across the Commonwealth. From lobbying on Beacon Hill to creating marketing and educational programs for brewers, the Mass Brewers Guild works to ensure that breweries across the state remain successful and independent businesses.