Boston, MA: Dorchester Brewing Company, a partially gay-owned brewery in Boston, MA, received the 2019 Boston Pride Parade Best Float Award at Boston Pride’s Fall Open House on Tuesday, October 29. This is the second year that the brewery has participated in the parade with floats designed and built by Craft’d Company, a woman-owned, Boston-based events and marketing firm that specializes in working with breweries.
Craft’d Company worked with the brewery to bring their “rolling beer garden” float to life; complete with turf, flowers, traditional biergarten tables and rainbow-filled beer steins. In 2018, Dorchester Brewing Company’s first year participating in the parade, the brewery was the first runner up for the Best Float Award.
The 2019 Boston Pride Parade brought record-breaking crowds and participation. According to organizers, more than 750,000 people took part in the parade with over 400 groups marching. Dorchester Brewing Company invited their staff and patrons to participate by riding on and marching with the float.
In addition to marching in the parade, Dorchester Brewing Company celebrated Pride with multiple taproom events and the release of a limited edition Pride beer, All Rainbows Everything. The brewery donated a portion of the proceeds from All Rainbows Everything sales to BAGLY: The Boston Alliance of Gay, Lesbian, Bisexual and Transgender Youth.
This award comes as many local breweries are taking steps to further diversity and inclusion in the craft beer industry. Dorchester Brewing Company has also partnered with Roca Boston in the Lewis Family Foundation’s Jobs Action Tank, which supports key community organizations through its goal to place 700 young people from Dorchester, Roxbury, and Mattapan into full-time jobs earning at least $38,000 in annual income by the end of 2020.
About Dorchester Brewing Company: Dorchester Brewing Company is a partner brewing facility with a public tap room serving partner and in-house brews on tap in Boston, MA. Dorchester Brewing Company was created by a team of Boston professionals with an unnatural love of craft beer, to meet production demands for the local craft beer industry while supporting the economic development of Dorchester.
About Craft’d Company: Craft’d Company is an events and marketing company based in Boston, MA that specializes in working with craft breweries. Founded in 2017, Craft’d Company produces two signature event series, Beers with the Brewers and County Beer Festivals. In addition to hosting events, Craft’d Company consults with brewery clients to elevate their branding through events and marketing.