Craft Beer

Boomers, Gen Xers, Millennials Can All Find A Home in Our Breweries

CraftRoots Milford Men's Group.jpg

By: Maureen Fabry, head brewer and owner of CraftRoots Brewing Co., board member of the MBG

CraftRoots co-founder and taproom GM, Robin Fabry, has always had a strong drive towards outreach to seniors. She regularly bring beer tastings to Cornerstone At Milford, a senior residence nearby the brewery.  Robin takes a personal interest in making sure that as beer lovers age, they remain in touch with the social benefits that come from sharing a well-crafted pint of beer with friends old and new.  

Milford has a tremendously vibrant Senior Center which hosts a variety of programs: educational workshops, personal fitness classes and enrichment opportunities including off-site field trips. When they approached CraftRoots about hosting their Men's Group for a field trip, she was thrilled. 

"We planned to make a day of it and walk them through the entire brewing process from grain to glass,” says Robin. “We did an in depth tour of the brewing equipment and followed with a beer tasting paired with lunch. It was a great afternoon."

Their visit began with brewer and co-founder Maureen Fabry teaching about the local craft malt and hops she brews with and explaining the brewing process but it didn't take her long to realize that the group of fifteen retirees had as much knowledge to share with her as she did with them. Their range of work experience was broad---a food inspector for the US government, a professional musician, and even a former Anheuser-Busch employee who schooled her on the quite liberal policy for on-the-job "sensory analysis" back in the day.

The significance of the craft beer movement was front of mind for this group and they were definitely beer savvy. "Nearly all of the guys had experienced drinking iconic beer styles like pilsner and Kolsch in the homeland where they originated. It was very cool. This group was sophisticated in their knowledge about beer and were even early adopters of the NE IPA style," laughed Maureen. 

Boomers didn't grow up on craft beer like Millenials and some Gen Xers have, but their openness to exploring new beer styles and brands and linking them with new experiences can be just as strong as the later generations. In many ways, Boomers have passed into a new life phase reminiscent of young adulthood in their drive to experiment and explore. As they retire from careers and the drive for productivity, they have newfound freedom to venture out and enjoy building relationships with new breweries and their brands. 

This feature is a part of a the MBG’s Inclusion & Diversity Success Story Series with the goal to share best practices, recruitment strategies, and event & program ideas that members can bring home to their breweries. Does your brewery or business have a story that they’d like to share? The MBG’s Diversity Committee wants to hear it! Reach out to MBG Executive Director Katie Stinchon at katie@massbrewersguild.org for more information.

The Mass Fermentational Returns to the Worcester Common

Fundraiser and Beer Festival Hosted by the Mass Brewers Guild
Saturday, Oct. 6 -- 1 to 5 p.m. 

Cheers Mass Ferm.jpg

Raise a pint and funds for the Mass Brewers Guild during the Mass Fermentational, the organization’s second largest beer festival and fundraiser of the year, set to return to the Worcester Common on Saturday, Oct. 6 from 1 to 5 p.m. 

The Mass Brewers Guild is the state’s trade association that exists to protect and promote the interests of craft breweries across the Commonwealth. Funds raised through this beer fest will help to power the state’s mobile beer trail map, create educational and marketing programs for local breweries, and support the organization’s government affairs work. 

DSC_2954.jpg

The event expects to draw 1,500 patrons to the green located at 455 Main St. in Worcester, MA and hopes to raise $25,000 for the nonprofit. 

Fifty seven local breweries – from fan favorites, to local legends and newly opened sud houses -- will pour alongside a few hand-picked special guest out-of-state breweries. Once inside the park, attendees can drink-in all that the Massachusetts craft beer scene has to offer. 

“We are grateful to be welcomed back by the City of Worcester to host our fall beer festival,” says Katie Stinchon, executive director of the Mass Brewers Guild. “The beautiful park and city backdrop was a great atmosphere for our attendees and brewers last year, and we are thrilled to return. We look forward to another successful event and have some great breweries in the lineup for our craft beer fans.” 

DSC_3016.jpg

Tickets are $45 for general admission and includes unlimited two-ounce beer samples from participating breweries. Non-drinkers who wish to enjoy the atmosphere and an afternoon with friends can purchase a Designated Driver Ticket for $10. Once inside the festival, patrons can purchase gourmet eats served up by several food trucks onsite.

Mass Brewers Guild events are organized by craft brewers for craft brewers. Breweries employ locals, drive traffic and tourism to the Commonwealth and pour world-class craft beer to thirsty locals and travelers. To date there are more than 160 craft breweries in Massachusetts. 

The Mass Fermentational is a 21+ event, no exceptions. Identification required at the door. No dogs allowed with the exception of certified service animals. To purchase tickets, visit massferm.eventbrite.com.

DSC_3048.jpg

Naukabout Brewery Grand Opening in Mashpee, MA on Thurs. March 29th 2018.

The Newest Addition to the Cape’s Emergent Craft Beer Scene is Here.

Naukabout Beer Co 1.JPG

Years in the making, the Naukabout Brewery & Taproom is finally ready to open its doors and start pouring beers. Located on an iconic property that once housed The Flume Restaurant at 13 Lake Ave in Mashpee, the brewery is just 10 miles from the Sagamore Bridge and has views of both Lake Mashpee/Wakeby and the Mashpee River.

The 7bbl brewhouse has been in full production mode for the last month getting eight brand new beers ready for the public. For the grand opening, the public will have the opportunity to try a wide-array of hop-forward beers as well as some lighter and darker fare. In addition to enjoying the beers on draft customers will have the opportunity to take cans to-go so they can enjoy their favorite styles at home. 

“We are excited to be joining the growing force of local Cape Cod artists and creators — from glass blowers, wine makers, oyster farmers, musicians…— we’re eager to give locals and visitors something special to experience on The Cape.” Cape-native and CEO Peter Murner said. “We have this picturesque location up on the hill overlooking Lake Mashpee, we’re gearing up to open the doors at the end of March. The grand opening has been scheduled for Thursday, March 29th from 4-8pm.” 

The initial planning and permitting for the Mashpee brewery started back in 2015, however, the Naukabout story began over 30 years ago with a cofounders’ father. He would come home from work, change out of his work-a-bouts, and tell his sons to “change into their nauk-a-bouts” in order to “get outside for some fun!” In 2008 the ideology of “doing what you love to do, after doing the things you have to do” came to life in the form of Naukabout Music Festival. A few years later in 2012, the group transitioned into Naukabout Beer Co. and began contract brewing while the search for a brewery site began. 

“We couldn’t be any more excited to finally be brewing at our own location. Contract brewing was a great way to get started, but now with our own facility we can focus on crafting limited-release, small-batch recipes that reflect the uniqueness of our peninsula and the people here.” 

CEO Peter Murner expressed. “We can’t wait to give folks another reason to come to Mashpee. Whether your shopping at The Commons or traveling down Route 6 you’ll only be a few minutes away from a tasty brew.” Murner’s core team is rounded out by Head Brewer, Leif Rotsaert who recently made the move cross-country to join the team and Cape-native Ryan Ellis who is the Head of Sales. 

In the past decade, the number of operating craft breweries has grown to over 5,000 nationally. In recent years Cape Cod has jumped aboard that movement and is quickly becoming a beer overs destination. The Naukabout Brewery & Taproom will mark the Cape’s fifth of its kind with more rumored to be on the way. The Naukabout team is eager and excited to be part of a regional transition that will add even more to the charm of Cape Cod.

 

The Law Office of Robert J. McGovern Joins Massachusetts Brewers Guild

Law Office of RJM.jpg

The Law Office of Robert J. McGovern joins the Massachusetts Brewers Guild as an associate member to provide comprehensive legal services to existing and aspiring brewers.

The Law Office of Robert J. McGovern provides legal counsel and guidance to small businesses and entrepreneurs, with a specialization in the alcoholic beverage and hospitality industry located in Massachusetts. Having worked with many breweries over the years, its founder understands the difficulties and barriers, including financial constraints, that brewers face when trying to open and during the operation of their businesses. The firm's goal is to work with each client to help them realize their goals – making great beer! 

The alcoholic beverage industry is heavily regulated, containing many nuances and pitfalls that even the most diligent business owner may have trouble navigating. The Law Office of Robert J. McGovern provides comprehensive legal advice on a wide range of issues that impact every brewery, such as business start-up and development, licensing and regulatory compliance, financing, contracts and leases, employment matters, and more. Whether a brewery is just starting out or has been in business for years, they can tailor solutions to your specific needs while providing counsel and guidance along the way. 

If you are an aspiring brewer (or even an existing brewery looking to brush up on the basics), they have created a comprehensive Legal Guide to Opening a Brewery, an educational tool offering legal, business, financial and operational factors to consider when opening a brewery.

Have questions or need more information? Contact Rob at (617) 608-4716 or via email at Rob@RMcGovernLaw.com 

The Massachusetts Brewers Guild aligns with experts, thought leaders and industry professionals to help bring tools, resources and guidance to its member breweries. For more information on how you can join the MBG as an associate member, contact Katie Stinchon at katie@massbrewersguild.org.

 

Punishing Innovation, the Entrepreneurial Spirit and the Consumer

By: Drew Brosseau
Owner of Mayflower Brewing Co.

Massachusetts residents have already shown their sentiments about increasing taxes on alcohol.

In the 2010 state election, the effort to repeal the state’s newly-imposed 6.25 percent sales tax on alcohol was the only ballot measure to prevail, and it was overwhelmingly backed by Massachusetts communities bordering New Hampshire.

As a brewery owner, I pay federal and state tax on the craft beer we produce. Increasing taxes at the state level would cause brewers to raise prices on the consumer, which would ultimately mean less beer bought by patrons, and a resulting loss of business for all those involved in the industry - craft brewers, barley farmers, hop growers, equipment and supply manufacturers, distributors, truck drivers, retailers, restaurants, and pubs. 

A higher tax burden would also stifle innovation by brewers and result in fewer products in the marketplace. Today, there are 122 breweries across the Commonwealth that employ nearly 3,000 locals and contribute to travel and tourism to our state. In 2014, according to the Brewers Association, Massachusetts craft beer had a $1.4 billion economic impact with brewers producing about 611,341 barrels. An additional 30 breweries are slated to open later this year, and the Massachusetts Brewers Guild reports that it is constantly fielding calls from towns and cities looking for entrepreneurs and brewers to bring a brewery or brewpub to their neighborhoods. 

The craft beer industry is helping to revitalize downtown communities and bring back manufacturing jobs. My company, Mayflower Brewing alone employs more than 25 locals at our brewery in Plymouth.

A higher taxed product will only send craft beer lovers across the borders to neighboring states. The consequence will be more businesses closed, more jobs lost, and less revenue collected in the form of income, sales, use and alcohol excise taxes. It is not effective way to encourage responsible consumption or to support a growing industry in Massachusetts.

Overconsumption of alcohol is a societal problem that has always existed.  But tax policy is not the appropriate way to change behavior.  Raising taxes will not prevent bad actors from consuming too much.  It will only punish responsible drinkers with higher prices.

Drew Brosseau is the owner of Mayflower Brewing Co. in Plymouth, MA and a board member of the Massachusetts Brewers Guild. The Massachusetts Brewers Guild is a nonprofit organization that works to protect and promote the interests of craft brewers across the Commonwealth. For more information, visit MassBrewersGuild.org.

 

Independence Matters

Brewers Association Launches New Seal to Designate Independent Beers   

Boulder, CO • June 27, 2017—In an effort to educate beer lovers about which beers are independently produced, the Brewers Association—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers—launched a new seal touting independent craft brewers.  

Featuring an iconic beer bottle shape flipped upside down, the seal captures the spirit with which craft brewers have upended beer, while informing beer lovers they are choosing a beer from a brewery that is independently owned. These breweries run their businesses free of influence from other alcohol beverage companies which are not themselves craft brewers.  

Independence is a hallmark of the craft brewing industry, and it matters to the brewers who make the beer and the beer lovers who drink it. A recent study commissioned by Brewbound and conducted Nielsen found that “independent” and “independently owned” strongly resonated with the majority (81 percent) of craft beer drinkers. Increasingly, they are looking for differentiation between what’s being produced by small and independent craft brewers versus Big Beer and acquired brands. Beer drinkers, especially Millennials, expect transparency when it comes to their food and beverages. That transparency and underlying ownership can drive their purchase intent.  

“Independent craft brewers continue to turn the beer industry on its head by putting community over corporation and beer before the bottom line. They continue to better beer and our country by going beyond just making the beverage. These small businesses give back to their backyard communities and support thousands of cities and towns across the U.S.,” said Bob Pease, president & CEO, Brewers Association. “As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. Beer lovers are interested in transparency when it comes to brewery ownership. This seal is a simple way to provide that clarity—now they can know what’s been brewed small and certified independent.”  

The seal is available for use free of charge by any of the more than 5,300 small and independent American craft brewers that have a valid TTB Brewer’s Notice, meet the BA’s craft brewer definition, and sign a license agreement. It is available to both member and non-member breweries of the BA. In the coming weeks, months and years, beer lovers will see it on beer packaging, at retailers and in brewery communications and marketing materials.  

“Craft brewers build communities and the spirit of independent ownership matters” said Rob Tod, chair, Brewers Association Board of Directors and founder, Allagash Brewing Company in Portland, Maine. “When beer lovers buy independent craft beer, they are supporting American entrepreneurs and the risk takers who have long strived not just to be innovative and make truly great beer, but to also build culture and community in the process.”  

While small and independent craft brewers represent 99 percent of the 5,300+ breweries in the U.S., they make just 12 percent of the beer sold in the country. The rest of U.S. beer sales comes from Big Beer along with imported brands. As large brewers continue to have unprecedented influence and acquire millions of barrels of formerly independently brewed beer, the seal differentiates in a crowded and increasingly competitive marketplace.  

"On behalf of the MA Brewers Guild, we fully support the Brewers Association in this initiative, and we’re in the process of getting the information out to our independent craft brewery members across the Commonwealth," says Rob Burns, President of the Mass Brewers Guild. "We are raising our pints to the Brewers Association for taking this stance and will do what we can to make sure our members join the effort."

Breweries can find more information about the independent craft brewer seal at BrewersAssociation.org/seal and beer lovers can learn more at CraftBeer.com/seal. Follow the discussion at #IndependentBeer.  

About the Brewers Association:
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer CupSM, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine and its Brewers Publications™ division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.   Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru™ mobile app. Follow us on Facebook and Twitter.  

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.  

Mass Brewers Guild Hosts two events to Celebrate #MassBeerWeek

BOSTON & HUDSON, MA | This year, the Mass Brewers Guild is working in conjunction with the folks at BeerAdvocate to host and promote Mass Beer Week. 

Power Beer Fest, Saturday, April 29, will kick-off the weeklong celebration of Massachusetts craft beer with more than 60 Mass brewers under one roof – the largest gathering of MA Craft breweries in festival history.

Mass Beer Week will focus exclusively on Massachusetts brewers, their beers, and supporting the beer community.

On Monday, May 1, hosted in partnership with the Rail Trail Flatbread Co. - MA Brewers will take over the taps for a meet the brewer style event and a line-up that’s not to be missed.

Head brewers and owners from Brick & Feather Brewing Co., Castle Island Brewing Co., Idle Hands, Jack’s Abby, Lamplighter Brewing Co., Medusa Brewing Co., Night Shift Brewing and Wormtown will be onsite to raise a pint and mingle, and a special offering from each brewery will be opened every half hour.

The Rail Trail Flatbread Company, one of Massachusetts most renowned beer destinations, is an associate member of the MBG and supports its mission to protect and promote craft brewers and breweries across the Commonwealth. 

The event will be held from 5:30 to 9:30 p.m. and is open to the public. Pay as you consume. The Rail Trail Flatbread Company is located at 33 Main St., Hudson, MA 01749.

For more information about the Mass Beer Week, visit MassBeerWeek.com.

Start Line Brewing Toasts the Boston Marathon Runners with Marathon American Wheat Ale

The Boston Marathon is woven within the fabric of Start Line Brewing Company’s culture.

From its name, to its location -- less than one mile away from the start line of the historic race -- founder, Ted Twinney, wanted to ensure that his new brewery was a nod to the community, and to all of the people who help make marathon season so special.

From the runners to charities, cheerleaders and volunteers, Hopkinton is where it all begins. In honor of the 121st race, set for Monday, April 17, Start Line Brewing Co. has released Its Marathon American Style Wheat Ale showcasing citrus and floral notes, balanced with bready maltiness, delivered in a smooth mouthfeel. Designed to be distinctively refreshing with an ABV of 5.5%

“This beer celebrates our community and all who take on the 26.2-mile challenge to raise money for charity or to test their personal strength along the course,” says Twinney. “We are proud to support the runners and wish them luck next month.”

During the past few months, Start Line’s tap room, located at 151R Hayden Rowe Street in Hopkinton, has played host to several charity events for runners helping them to reach their fundraising goals.

The Start Line crew will also be at the finish line, donating beer and support for the Spaulding Rehabilitation Center team, which worked with many of the Boston Marathon bombing victims, to help get them back on their feet.

For tap room hours, or more information on how you can get your hands on Start Line Brewing Co.’s Marathon American Wheat Ale, visit startlinebrewing.com.