Meet Megan Baker Wilson, Director of Digital Strategy
Full Name: Megan Baker Wilson
Your title: Director of Digital Strategy
Brewery Name: Harpoon Brewery
Brewery Location: 306 Northern Avenue Boston, MA 02210
#1) What made you decide to get into the craft brewing industry?
Beer was something that I became passionate about in my early 20s. I loved the artistry and innovation behind craft beer, and I loved the community that came along with it. People in the craft beer community are passionate, hardworking, and fun – and I think that was something I really identified with.
#2) Which of your beers do your customers enjoy the most and why?
Nothing beats Harpoon IPA. It has been our best-selling beer for decades for a reason – it’s crisp, refreshing, and perfectly balanced. So many people have great memories attached to that beer. It’s certainly a go-to beer for a lot of people in New England.
#3) What's your favorite thing about your brewery?
The pretzels! (Just kidding). My favorite thing about Harpoon is our culture of employee ownership. As an employee-owned brewery there is a sense that we are all in it together and we are encouraged to always think about ways we can improve the business. There is constant ideation and innovation from all levels and departments – it’s what makes us special.
#4) Besides your own, what Massachusetts craft beers or breweries impress you the most and why?
As someone who lives in the south shore, I’m a big fan of Widowmaker Brewing. They have amazing packaging, and they do a lot of fun innovative beers of all different styles. I am also a big fan of the newly opened Break Rock Brewing in Quincy. The tap room is fun and laid back with gorgeous views of Marina Bay, and they make good, clean beer with a focus on classic styles which is totally my jam.
#5) What’s a little known fact about you or your brewery that you think customers would get a kick out of? Something unique, funny or unusual? We take our employee owners on cultural trips as a reward for tenure. Starting at the five-year mark, you get to go on an all expense paid trip to Europe! After that, we do a mix of domestic and European trips every 3-5 years.
#6) What’s a style that you think is under-appreciated that you’d encourage other craft beer drinkers to try? Cream Ale – hands down. As someone from Rochester, NY, Genny Cream Ale has had such an impact on my love for craft beer and whenever I go to a brewery and see they have one on tap I have to try it.