“A CALL FOR COLLABORATION” ENVISIONING A SOCIALLY DISTANT BREWERY EXPERIENCE
Social distancing measures have impacted how we use our communal spaces in the current cultural climate and could have recurring or lasting ramifications. Within the challenge of adapting to these new regulations lies an opportunity to come together and increase the resiliency of our businesses to adapt as needed.
Together with BFE Architects and C.E. Floyd Construction, the Mass Brewers Guild is announcing a competition for brewers to collectively address this challenge. Brewers can submit a narrative of their current operations and provide a short list of adverse ways in which the pandemic is affecting how they use their space. A roundtable of brewing peers and design and construction professionals will discuss the entries as a whole and compare issues that are most present and prevalent for Massachusetts Brewers. An entrant will then be selected whose current brewery circumstance has the most Architectural potential for intervention and adaptation.
Our design team will work with the selected Brewer to develop a conceptual design and schematic estimate for a constructed solution. The entire competition and design process will be documented along the way and shared on social media through the MBG and other venues to engage customers eager to get back to their beloved brewery.
I would give all my fame for a pot of ale and safety.
-William Shakespeare (King Henry V)
COMPETITION FORMAT
1.) The Award: Our Part
We are proposing to provide pro-bono schematic design services to envision changes to your brewery aimed at alleviating operational hardships brought on by this pandemic. At the end of the design process you will receive a project packet that can be brought to an investor or bank to begin the process of potentially funding the built intervention. This packet will consist of a project narrative, schematic drawings and images as needed, technical/ or construction detail drawings as applicable, and square foot or trades specific estimates for construction of the intervention. The goal is to help us all conceptually envision a better way to keep the brewery business pouring and create a tangible set of documents to help make that happen.
The actual documents provided will depend on the Brewer selected as winner and what is needed to solve their specific challenge. Click here for examples of what these documents could entail.
2.) The Submission: Your Part
In a short narrative tell us about yourselves and your brewery. What makes your brewery and brewing approach unique? What do you love about your brewing space, what do you wish was different, or if you currently have no space of your own, how do you envision it? Lastly, how do you engage best with your customers on a person to person basis.
After that, tell us your struggles as caused or exacerbated by the current pandemic. Try to keep these to bullet point format and focus on issues that may be unique to your brewery space or brewing approach if you do not have a space of your own. The pandemic is affecting us all, but you are all unique and we want to hear your story.
3.) The process: Time Commitment to get there
After submissions have been received, BFE will host a digital round table with the Brewers Guild and other industry members to discuss the state of Massachusetts brewing. This group will compare, and contrast submissions received to look for commonalities and differences amongst the entrants. We hope to generate a discourse that both serves as a litmus test for the current reality and at the same time examines a future of resiliency. Once complete, the round table will select a winning entrant to begin the design process for an intervention unique to their brewery and issues. We anticipate the process to occur over the course of one month with about 5 hours of interactive time between brewer and design team to reach our goals.
Click here for submission form.
Click here for PDF slideshow.
We look forward to your submissions and an exciting process of collaboration!
Questions? For more information regarding the competition, contact Taylor Theriault at ttheriault@bfearc.com & 781-862-3313).