Meet rob Day, VP of marketing at jack’s Abby Brewing Co.

Full Name? Rob Day

Your title? VP of Marketing

Brewery Name? Jack's Abby Brewing Company

Brewery Location? Framingham, Mass.

#1) What made you decide to get into the craft brewing industry? I fell in love with Craft Beer when I was in college and my brother replaced my selection of High Life with Sam, Stone and Sierra. I was hooked on what beer could be and as I explored the business of craft beer I was sold immediately. The culture, camaraderie and potential were mesmerizing. There weren't many marketing jobs in craft at the time and it took me another 10 years to break into the business, but here I am raising one with you all for the past 6 years.

#2) Which of your beers do your customers enjoy the most and why? We've got different types of customers so this is hard to answer. On a day to day basis House Lager steals the show out in the world. I think people love the incredible and nuanced taste and quality in a beer flavored beer. On the other end of the spectrum our Blood Orange Wheat is a taproom favorite week after week. Some people look down on fruit in beer, but this lager ends up being really refreshing, juicy and the beer a lot of people start their craft journey with.

#3) What's your favorite thing about your brewery? It's all about the people. The people who work here, the people who come here. We work really hard to be self-aware, community minded and constantly improving. In a challenging world you can't ask for more than that.

#4) Besides your own, what Massachusetts craft beers or breweries impress you the most and why? As a fan first, I've been to over 100 Mass breweries former and current. And I still get out there and visit as many as I can. So I'm going to punt on naming names and just say I love them all!

#5) What’s a little known fact about you or your brewery that you think customers would get a kick out of? I'm not sure how "little known" this fact is, but it's regularly confused so I will go for it. Jack's Abby refers to Jack Hendler and his Wife Abby - not the monastic Abbey and that's the reason for the spelling. Prior to the brewery opening, Jack made a wedding beer called "Jack's Abby" and his two co-founding brothers, Sam and Eric, thought it was a good name for the whole operation.