Dear Craft Beer Fans:
Can you believe it’s been a year already?!
Our mobile application, “Mass Craft Beer,” turns one this September, and we could not be happier with the amount of participation and feedback that we’ve had with the program so far.
To date, there are more than 8k craft beer lovers who use our passport program, and are actively visiting breweries in Massachusetts. By visiting your neighborhood breweries, you are supporting small business owners who employ locals, drive travel and tourism to the state, and help to revitalize downtown communities.
We hope you are drinking in all that the Massachusetts craft beer scene has to offer and are enjoying the adventure as you travel to different nooks and crannies of the state.
If you’ve had the program on your phone since its inception you may be receiving a notice that your stamps are going to expire.
What does that mean?
Craft beer fans have exactly one year to visit 100 breweries and become “Beer Trail Conquerors” – 365 days after the date of your first brewery stamp, the slate wipes clean and points and badges start from zero.
Why do we do this?
To keep the passport program competitive, every year the MBG will create a big prize for Beer Trail Conquerors to climb to. This year it’s the opportunity to win a craft beer dinner with Jim Koch, from Boston Beer Co., Dan Kenary from Harpoon Brewing Co., and MBG president Rob Burns from Night Shift Brewing Co.
Will users lose their stamps, check-ins or favorites lists?
Stamps will remain in the user’s profile so they can keep a list of bragging rights of where they’ve been. However, they will appear in the expired tab under “My Stamps.” This is so that when you re-visit a brewery you can re-collect the stamp, earn points for it, and re-climb the leaderboard.
Your check-ins, reviews, and favorites list will remain in-tact. Your bio and photo will also remain on the MBG website if you’ve achieved Beer Trail Commander status.
The goal of the MBG passport program is to encourage patrons to continue to visit breweries year after year and see what new offerings are available in their tap rooms. As new breweries continue to open their doors there will be plenty of tap rooms to explore and craft beer to enjoy.
We will continue to add new badges and prizes to the program in the coming months to keep the excitement going for veteran users.
Cheers,
Katie Stinchon
MBG Executive Director